Kaldewei presents Iconic Solutions at ISH
15/03/2017 - At ISH in Frankfurt Kaldewei will once again uphold its status as the industry pacesetter. The show's focus will be on 'Iconic Solutions,' and at its 750 m' stand, Kaldewei will present intelligent and integrated bathroom solutions that set new standards in design and technology and are consistently geared to the specific needs of customers. Digitalisation will be another critical area for Kaldewei in 2017. With the help of digital tools and based on the idea of 'easy, fast, intuitive,' the premium manufacturer will be providing even better support to its professional partners. Also, perfectly timed for ISH, Kaldewei is launching a partnership with the world-renowned designers, Werner Aisslinger and Tina Bunyaprasit, introducing two of their revolutionary design concepts made of Kaldewei steel enamel.
The Kaldewei trade fair stand will once again be a huge sensation at the ISH, and this year its creative concept revolves around 'The Cloud.' The new concept symbolizes networking, digital user experiences and intelligent product solutions consistently devised with the customer's needs in mind. With regards to its architectural execution, the Cloud is a virtuoso treatment of light, form, and transparency. It opens up space for the digital presentation of the products. Delicate structures and brass lines pick up on the 'Cloud' idea by symbolically linking various areas of the exhibition and accentuating theme highlights. The filigree 'Fractal Cloud' light installation by designer and artist Arik Levy above the central Solutions area will reinforce the architectural leitmotif. The stand concept provides digital contact points that will allow visitors to immerse themselves in the fourth dimension of the Kaldewei world using Augmented Reality and engage intensively with the product solutions. 'The invisible is made visible digitally and informatively animated. Kaldewei is creating a virtual and interactive exhibition space thus making the benefits of digitalisation instantly tangible,' says Arndt Papenfu,' Head of Marketing at Kaldewei.
In 2017 Kaldewei will again be reinforcing its role as an expert for floor-level shower surfaces with groundbreaking shower solutions. At ISH the premium manufacturer will present its unique Nexsysshower concept that skilfully combines the advantages of a seamless enameled shower surface with the spaciousness of a fully-tiled shower area in a single system.
The premium manufacturer is consistently expanding its latest product segment ' washbasins made of Kaldewei steel enamel ' with numerous new designs and versions. In doing so Kaldewei is also striking out on new technological paths and, with its Mienawashbasin bowls, is presenting a unique design vocabulary with an exceptionally filigree aesthetic.
Long-term collaboration with renowned design firms such as Sottsass Associati or, as currently, with the designers Arik Levy and Anke Salomon, is an integral part of Kaldewei's identity. For 2017 Kaldewei has launched a further designer partnership, this time with Werner Aisslinger and Tina Bunyaprasit.
Kaldewei also has new products in store in its bath segment. As the archetype of a freestanding bathtub, with the Meisterstück Classic Duo Oval, a classic is restored to the modern bathroom. Timelessly beautiful, the new bathtub is encased in seamless paneling made of superior steel enamel.
Kaldewei's new choice of colors allows for great design scope and individuality: all Kaldewei washbasins are now available in the exquisite matt shades of the Coordinated Colours Collection, making them the 'Perfect Match' for Kaldewei's enameled shower surfaces. Also, some bathtubs are available in four selected colors from the exclusive color collection.
Kaldewei Italia on ARCHIPRODUCTSMiena
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